The Fashion Community

This project focused on understanding those invested in the fashion community, whether they be enthusiasts, designers, thrifters, etc. Through the use of netnography and interviews to understand this community, we were tasked with creating an immersive experience to enhance the needs and wants of the community.

Here is the report from the Fashion Community. This report focused on utilizing qualitative research methods through the use of netnography, interviews, and observation on different social media platforms. By immersing ourselves in the community our primary focus was identifying the various needs, wants, pain points, and opportunities of the fashion industry in order to conceptualize and ideate an immersive experience. This report focuses on the research behind this community and preliminary ideas of what this experience could look like.

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This document focuses on conceptualizing, ideating, and executing an immersive experience based on the preliminary research found in the report above. The document helps show the progression of ideas, how we came to a final experience, and how the experience will work once it is fully developed.

Click on the document to learn more!