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Kendra Scott Campaign

This project allowed me to directly work with Kendra Scott to identify key KPIs to create a campaign for the upcoming 2022 year. 

This project allowed me to hone my skills in campaign research and strategy because this is where I had the biggest impact on the project. I really enjoyed being able to come up with strategic but creative solutions to help the client better engage with the Gen Z community and create campaigns that will resonate with their beliefs and overall wants.​

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Click the media plan to see our entire deck!

Here is the budget breakdown of the media plan shown above.​

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Click the excel doc to see our entire budget breakdown!

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