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Kendra Scott Campaign
This project allowed me to directly work with Kendra Scott to identify key KPIs to create a campaign for the upcoming 2022 year.
This project allowed me to hone my skills in campaign research and strategy because this is where I had the biggest impact on the project. I really enjoyed being able to come up with strategic but creative solutions to help the client better engage with the Gen Z community and create campaigns that will resonate with their beliefs and overall wants.
Click the media plan to see our entire deck!
Here is the budget breakdown of the media plan shown above.
Click the excel doc to see our entire budget breakdown!
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