Olipop Campaign

This project focused on creating an advertising campaign for a company of our choice (in this case Olipop). While on a team of 5, we were able to research the brand and target audience, develop a creative brief, and then 5 creative executions to be used in a campaign. My role in this campaign was Strategy Lead and Copywriter.

The creative brief allowed my group to compile all of the research that was conducted and write a complete, holistic document to help aid the creatives in coming up with creative executions that would best fit the brand and target audience.

Click on the creative brief to learn more!

Click on the presentation to learn more and see our creative executions!