Strategic Campaigns

These projects allowed me to find my passion for understanding what qualifies a decision strategic and how these strategic decisions can create holistic campaigns, reports, and analyses to help businesses target and achieve their KPIs.

Kendra Scott Campaign

This project allowed for me to work on a team of six while creating a media plan for real client, Kendra Scott. We were tasked with creating this plan for 2022 with the intent on increasing interest and brand awareness from Gen Z.

Black's Insurance Strategic Analysis

This project allowed me to work with a local small business and identify strategic opportunities that would allow the business to improve its marketing efforts.